The Vancouver Canucks have already played their first game wearing their new Reverse Retro uniforms, but the jerseys and related merchandise finally went on sale on Tuesday — and fans have already taken note of the prices.

The Canucks’ online team store, Vanbase, is currently selling a “Reverse Retro Fanatics Authentic Pro Hoodie” for $140 CAD. The hoodie is part of a line of limited-edition Reverse Retro merchandise manufactured by both Adidas (the NHL’s on-ice jersey manufacturer) and Fanatics (its cheaper counterpart).

Donnie & Dhali — The Team producer Ryan Henderson posted a screengrab of the store page on Twitter, captioning it “Good lord” with three money bag emojis.

“OMG. I thought 80$ or whatever they were charging last year was outrageous. 140$ for a hoodie is insane,” wrote Twitter user @_blueheron_.

“The audacity, to put that product on the ice, and then expect fans to pay $140 for a sweater,” chimed in @vancanmatt.

“And it’s Fanatics brand. Take a hike,” added @bradjsteeves.

As of publication time, the same Fanatics hoodie is available for sale for $149.99 — $9.99 more than Vanbase’s price — on the NHL’s official online shop.

Blank Adidas Reverse Retro jerseys are available for $210 at Vanbase and $209.99 on NHLShop.ca. Pre-customized Adidas jerseys — available in Horvat, Pettersson, Hughes, and other varieties — cost $315 at Vanbase compared to just $259.99 at NHLShop.ca, although it’s unclear whether the NHLShop jerseys are crested using the same quality of materials.

Vanbase and NHLShop are hardly outliers in the marketplace — similar prices for Reverse Retro gear can be found at various independent and team-affiliated retailers carrying NHL goods.

Nevertheless, Canucks fans aren’t happy.

“It’s ridiculous, I got an RR blank Jersey. After taxes, $250. I am probably sending it back I can think of way better things to spend $250 of Bday money on,” said @M_Cu21.

“People gotta talk and keep the wallets in their pockets or they will keep charging this,” added @heyzamboniguy.