The Vancouver Canucks are embracing change as they prepare for the 2024-25 NHL season. One of the most noticeable changes comes in the form of a brand-new centre ice logo at Rogers Arena, marking the first alteration to the ice design since the 2019-20 season. The new logo features an enlarged version of the team’s iconic Orca logo, which has been a staple of the Canucks’ branding for years.
As the summer comes to an end, the Canucks are gearing up for training camp, and the fresh ice is ready for action. The decision to increase the size of the Canucks logo at centre ice is part of a broader effort to refresh the team’s image and signal a new era following last season’s playoff success. The last time the Canucks made a significant change to the ice design was during their 50th anniversary season in 2019-20 when they introduced a special logo to mark the milestone.
This latest change also provides a throwback to the 2010-11 season, another memorable year for the Canucks. The centre ice logo from that season remains a fan favourite, and many are hopeful that the new design will carry the same significance as the team looks to the future.
Fan reactions to the new centre ice logo have been mixed. Some fans have welcomed the bold update, appreciating the larger logo as a statement of the team’s renewed ambitions. Others, however, have expressed nostalgia for previous designs, such as the black skate and are hesitant to embrace the change. This split in opinion is not uncommon when it comes to changes in team branding, but it highlights the deep connection that fans have with the Canucks’ identity.
For those eager to see the new design in action, the first opportunity will come on September 24th, when the Canucks take on the Seattle Kraken in their pre-season opener. This game will offer fans their first look at the updated centre ice logo in a competitive setting. However, the true test will come on October 9th, when the Canucks play their home opener against the Calgary Flames. With more fans in attendance and the excitement of the regular season, the new logo will surely draw even more attention.
Whether fans ultimately embrace the change or long for the previous design, the new centre ice logo will undoubtedly be a focal point of discussion as the Canucks gear up for their latest campaign.