With a new manufacturer and a possible jersey patch sponsor next season, the Canucks’ uniforms could soon look different

Photo credit:© Bob Frid-USA TODAY Sports
David Quadrelli
1 year ago
It’s hard to keep up with all of this, we know.
Allow us to jog your memory.
In late July, a report from ESPN’s Greg Wyshinski stated that Adidas would no longer be the NHL’s official supplier of apparel and uniforms after the 2023-24 season.
Adidas took over for Reebok as the NHL’s official jersey partner starting in 2017–18 season with a deal reportedly worth “at least double the $35 million annually that Reebok had been paying for the rights.”
Reebok became the NHL’s jersey manufacturer after the 2004-05 lockout.
CCM and Starter are among the apparel manufacturing companies that worked with the NHL prior to the 2005 lockout. The league confirmed the news of Adidas’ impending departure to ESPN and is expected to begin searching for a new uniform partner before Adidas’ current seven-year contract to produce NHL jerseys expires in 2024.
That means that a whole new look — along with obviously a new brand logo of whichever brand picks up the manufacturing rights — will be seen on all 32 teams’ jerseys beginning in 2024-25.
But before that, the Canucks jerseys could look different, maybe even as soon as this upcoming season.
The Washington Capitals became the first NHL team to announce a “jersey patch partner” late last year, signing a multi-year deal with Caesars Sportsbook, reserving space for the betting company’s logo on the Capitals’ home and third jerseys for the foreseeable future.
The Blue Jackets, Penguins, and Wild joined the pack shortly thereafter, and many more are expected.
To help with costs lost due to the COVID-19 pandemic, the league allowed teams to find a helmet sponsor for the 2021-22 season. This wasn’t mandatory, but virtually every NHL club elected to do it, and we’re expecting them to do the same with NHL jersey patches.
For their helmet sponsor, the Canucks partnered with TD bank, but haven’t yet announced if that deal — which the club referred to as a “season-long partnership” when the deal was announced — has been extended, or if they’ll be adding a jersey patch sponsor, either.
If the Canucks follow what appears to be a growing trend, they’ll have a jersey patch sponsor next season, and like every other team in the league, a jersey manufactured by an entirely new company beginning in 2024-25.

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