Thank YOU for tuning into CanucksArmy and The Nation Network’s 2024 NHL Trade Deadline coverage!
1 month ago
Folks, it was a big trade deadline.
No, not for the Vancouver Canucks per se, but for us at CanucksArmy and across the entire Nation Network, it was a massive trade deadline. And considering there wasn’t much action on deadline day — especially here in Vancouver — that’s a testament to the hard work of everyone in our company, and to you, the readers!
Whether you checked out CanucksArmy.com, tuned into the Daily Faceoff Live Trade Deadline Special, Canucks Conversation, or anything else we offer you fine folks, I just wanted to take a second as the Editor in Chief of The Nation Network to thank everyone who gave us their support in the weeks leading up to and through the 2024 NHL Trade Deadline.
Here at CA, we’ve seen incredible year-to-year growth, and it’s allowed us to go out and bring in people like Jeff Paterson, Wyatt Arndt, and Harman Dayal to help bring you the most hyper-focused and highest-quality Canucks content you could ever ask for. We broke a traffic record last year, and this year, we topped that number again. I can’t wait to see what the future holds for this website.
Here are some numbers for our network as a whole:
The Nation Network & Daily Faceoff Generate Record Engagement During 2024 NHL Trade Deadline
The Nation Network (“TNN”) and Daily Faceoff (“DFO”) experienced record engagement during the 2024 National Hockey League (“NHL”) Trade Deadline. During the week leading up to the NHL’s marquee mid-season event, TNN’s premier lineup of NHL insiders, writers, and broadcasters, led by Frank Seravalli, served fans exclusive coverage of all trade-related rumours and developments from around the league.Highlighted and anchored by DFO’s five-hour live special on March 8th, TNN delivered fans non-stop content geared toward the day’s biggest storylines and hottest rumblings, all the while amplifying its commercial partners across its suite of digital sports media channels. DFO’s 2024 Trade Deadline Show – streamed live on YouTube, Twitter (X), Facebook and Instagram – increased viewership 65% over its 2023 NHL Trade Deadline Show. When accounting for TNN’s entire catalogue of programming to air on March 8th, it amassed over 170,000 live podcast and video views across six shows – Daily Faceoff Live Trade Deadline Special, Oilersnation Everyday, Leafs Morning Take, Coming In Hot, Barn Burner, Sekeres & Price and Canucks Conversation. Additionally, as a continuation of TNN’s efforts to expand the reach of its offerings, DFO’s 2024 Trade Deadline Show was syndicated on Anthem Sports & Entertainment’s specialty television channel, Game+.Bolstering this breadth of video distribution, TNN’s portfolio of websites attracted 2 million unique users and generated in excess of 11.6 million pageviews in the days leading up to the deadline, peaking with more than 1.4 million pageviews on March 8th.DFO’s YouTube channel continues to experience strong growth and momentum amongst young, digitally native audiences. Between March 1st – March 8th, DFO’s YouTube channel engaged an audience comprised of 55% adults between the ages of 18-44. During the same period, DFO produced video content with over 30,000 hours of watch time on YouTube.Reaching fans where, how, and when they want while facilitating authentic interactions with top-tier sponsors is core to TNN’s content strategy. TNN has made direct sales and partnerships – on both a regional and national level – a key focus for its video-podcast segment. By leveraging an omnichannel footprint, TNN activates both endemic and non-endemic partners across video, podcast, social media, and through live events and merchandise. During the 2024 Trade Deadline, TNN amplified key partners such as Tim Horton’s, DoorDash, Wendy’s, Betano, and Fountain Tire.
So, yeah, this was a very successful deadline for us as a company and we just wanted to take the time to thank you all for your support!
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