On Thursday morning, Canucks Sports and Entertainment shared that the home of the AHL’s Abbotsford Canucks — formerly known as Abbotsford Entertainment and Sports Centre and later changed to Abbotsford Centre — is getting a new name.

The venue is being renamed Rogers Forum as part of a new agreement between the City of Abbotsford, Canucks Sports & Entertainment (CSE) and Rogers Communications. Here is a mockup provided in the official press release:

Originally opened in 2009, the Rogers Forum has been a spot for concerts, pro and amateur hockey, and upon its opening, it served as the home of the AHL’s Abbotsford Heat, the farm team of the Calgary Flames. The Heat left in 2014, and pro hockey returned to the building when the Abbotsford Canucks played their inaugural AHL season in 2021-22.

“We’re excited to expand our partnership with Canucks Sports & Entertainment and bring Rogers Forum to life as a hub for players, fans and families in the Fraser Valley,” said Terrie Tweddle, Chief Brand and Communications Officer, Rogers. “This partnership reflects our ongoing commitment to connecting fans in BC to the best experiences – on the ice, on the stage, and in the community.”

“Since 2021, our partnership with Canucks Sports and Entertainment has fostered strong community connections and economic benefits for Abbotsford,” said Ross Siemens, Mayor, City of Abbotsford. “We are proud to have Rogers joining the Abbotsford team as naming partner, and excited to continue attending shows and cheering on the Abbotsford Canucks at Rogers Forum.”

“We’re proud to strengthen our longstanding partnership with Rogers and celebrate this next chapter for the City of Abbotsford,” said Michael Doyle, President, Canucks Sports & Entertainment, Business Operations. “Rogers Forum has become a true gathering place for the Fraser Valley, a space where our community comes together to cheer, connect, and celebrate. Alongside the City and Rogers, we’re excited to continue growing the venue’s impact as a vibrant hub for sports, live entertainment, and unforgettable experiences.”

According to the release, Rogers will also become the Official Telecommunications Partner of the Abbotsford Canucks. Additionally, the release states that fans can expect updated signage, enhanced fan experiences, and exciting community-driven events under the Rogers Forum banner.