July 18 2014 11:30AM
The following article was written by Jordan Clarke, whose work you're likely familiar with if you've been a reader of this blog for longer than just the past few months or so. He's back from his soul searching mission, and we're happy as ever to have him back. Enjoy.
"Change is Coming”, or so says the Vancouver Canucks' latest marketing slogan.
While the fact that the team feels they need to spell this out for everyone doesn't say much for the intelligence level of the average fan, it does tell you how desperate they are to rebuild their image in the eyes of Vancouverites.
While every piece of NHL PR seems to scream "please like our sport", in Vancouver it's "please like us". The front office and coaching staff is now stocked with humble, unassuming "hockey people", and the prospect pool is beginning to look like it follows the same CanCon regulations as your local rock station.
The rebuild is on, in image as much as player personnel. Trevor Linden, Jim Benning, Willie Desjardins, even the first round selections from last month -- it’s all about airing out the stench of the last few seasons. The mishandling of Roberto Luongo, the sudden trading of Cory Schneider, the John Tortorella hire, the one playoff win since 2012, the team’s MVP asking out. All of these issues are now buried, and the team is finally free to build a new identity for itself and its city.